THE ULTIMATE GUIDE TO EMAIL MARKETING

Transform your email marketing with this easy-to-follow guide, designed to help businesses of all sizes craft impactful campaigns and boost results.

This e-book covers everything you need to master email marketing:

• Choosing the right platform (spoiler: it’s Klaviyo).
• Creating a campaign calendar aligned with your brand.
• Deciding how often to email your subscribers.
• Crafting engaging content that stands out in crowded inboxes.
• Leveraging key marketing dates like Black Friday and Christmas.
• Tracking and improving key metrics like open and click rates.
• Setting up essential automations such as Welcome Series and Abandoned Cart flows.
• Collecting subscriber data to personalise emails and increase engagement.

Packed with actionable insights and practical advice, this guide is your step-by-step blueprint for creating email campaigns that convert.